Aidaya Shoten
1 bag of Gut Health Granola
1 bag of Gut Health Granola
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Gut-Health Granola, designed with prebiotics
Does any of this sound familiar?
- You don't get on well with yogurt or dairy
- You want a healthier gut
- You want to cut down on sugar
- You follow a gluten-free diet
- You want to keep healthy habits with natural foods
Start a new gut-health habit with Gut-Health Granola!
Buy now
Made with the power of fermentation
A granola for your gut
Natural sweetness from fermented amazake
No sugar is added. Its mellow sweetness and rich flavor come from fermented amazake (a traditional Japanese rice drink).
Not too sweet, so it's perfect for breakfast or as a snack when you want something a little sweet.
A gentle, comforting sweetness you can enjoy every day.
Prebiotic design for a healthy gut
Our focus is not on adding good bacteria, but on nurturing the good bacteria you already have.
Agar-derived agaro-oligosaccharides, soluble inulin fiber and oat fiber work together to nourish your good bacteria.
Compared with regular store-bought cereal, it has 2.5 times the dietary fiber and about 52% less sugar.
Agaro-oligosaccharide: a rare ingredient from Shinshu for inner care
We use a generous amount of agaro-oligosaccharide, a rare ingredient obtained in only small quantities from agar, a specialty of Shinshu (Nagano). While ordinary oligosaccharides simply help good bacteria increase, agaro-oligosaccharide also helps suppress bad bacteria and creates an environment where your own good bacteria can thrive. Combining Shinshu's traditional wisdom with the latest gut-health science, it supports a refreshing daily rhythm every morning.
Gluten-free design
Made without any wheat flour, baked from rice flour, oats and barley. We aimed for a light feeling after eating, without the heaviness or tummy discomfort wheat can cause.
We offer a gentle choice that becomes a new standard for health-conscious people.
Enjoy it with peace of mind even if you avoid gluten.
Additive-free, yet crisp and delicious
The main ingredients are rice flour, rice bran oil and oats.
Although it is additive-free, we worked hard to achieve a light, crispy texture.
A special baking process means there is no compromise on taste.
How gut health works
There are said to be two main ways to care for your gut.
・Yogurt
・Lactic acid bacteria drinks
・Oligosaccharides
・Dietary fiber
Based on how gut health works, we created a granola that nurtures good bacteria.
Gentle on your gut, and delicious. Gut-Health Granola
Contains ingredients that feed good bacteria, including agar-derived oligosaccharides and soluble inulin fiber. Simply eat it to help support a healthy gut environment.
How Gut-Health Granola was born
A new approach to gut health without relying on dairy
"I want to look after my gut, but yogurt needs to be kept cold and is not easy to carry around." "Dairy upsets my stomach." We started developing this Gut-Health Granola to offer people with these real concerns a freer and more effective option. Our goal was to reinterpret the wisdom of fermentation, long cherished in Japan, as a granola that fits modern lifestyles. Not just a cereal, but a science-based gut-health food designed to shape your gut environment from the ground up.
Discovering amazake, a piece of Japanese wisdom
How to sweeten the granola was our first hurdle. White sugar would be easy, but then we could not call it gentle on the body. After much trial and error we arrived at amazake, a traditional Japanese fermented drink. The natural sweetness created by rice koji, unlike refined sugar, keeps its umami and nutrients and brings out the best in the other ingredients.
100% plant-based gut care you can carry anywhere, overcoming the weak points of yogurt
We also wanted it to be easy to recharge anywhere. Yogurt must be refrigerated and tends to lack nutrients other than protein, while granola can be carried at room temperature, so you can keep up your gut care like a snack at the office or while traveling. We made it 100% plant-based and gluten-free so that people with lactose intolerance, which is common in Japan, and people avoiding wheat can enjoy it with peace of mind. A habit you can keep anytime, anywhere, at your own pace.
A triple-prebiotic design focused on fermentation inside the body
It doesn't stop at tasting good. To support a healthy gut environment, we combined three prebiotics: inulin, fructooligosaccharide and agaro-oligosaccharide. These different foods for your bacteria are absorbed at different times, passing the baton to one another as they travel deep into the gut and support continuous fermentation.
Each serving contains 2.4 g of dietary fiber while keeping calories to 140.9 kcal. This balance is the result of many rounds of test batches.
A new habit of nurturing the bacteria already inside you
Until now, gut health has mostly been about adding the bacteria you lack from outside. What we value most is creating an environment where the good bacteria already in your gut can work freely and happily.
That is why we carefully selected prebiotic ingredients that feed good bacteria and packed them into this granola. Rare agaro-oligosaccharide from Shinshu agar helps suppress bad bacteria and helps good bacteria grow, while plenty of dietary fiber serves as the best food for them, helping bring out your natural glow from the inside.
Delicious by subtraction: carefully selected ingredients sweetened with amazake
No white sugar at all. It is sweetened only with the natural sweetness of high-quality amazake made with care by craftspeople. The nutrients in amazake slowly soak into your just-woken body and gently fill you with energy from within. Combined with the toasty aroma of the rice-flour base, its refined flavor brings a calm moment to look after yourself on busy mornings.
Choosing each Japanese ingredient with care
We applied the same care to the binder as to the amazake. To make it gluten-free we use Japanese rice flour instead of wheat flour. Rice flour comes from rice, just like amazake, keeping the ingredients consistent. We also use rice bran oil and add walnuts for texture and nutrition.